Press Release: For immediate distribution


Troy, Michigan and Dallas, Texas— September 14, 2020- I-deal Optics Holdings, Inc. and the Haggar Clothing Company have  announced a multi-year extension of their license agreement that grants I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Haggar® brand through December 31, 2023.

Founded in 1926, Haggar has grown into America’s #1 selling dress pant brand and one of the world’s most recognized brands of men’s apparel and accessories. Haggar products feature industry leading innovations in comfort and quality, providing men with the ultimate in style and value. I-deal Optics has proudly held the eyewear license since 2005.

Michael Feldman, President and CEO of I-deal Optics, said, “Our long-term partnership with Haggar has been very meaningful to the success of our company.  We are fully aligned with their key value of service to the customer and look forward to continuing our growth path together”. The vast Haggar Eyewear collection consists of high-quality flexible titanium’s, wide-fit styles, and an active collection. To view the collection, log on to

Michael Stitt, President and CEO of Haggar Clothing Co., said “I-deal Optics has been an incredible partner for fifteen years. The eyewear they produce supports the comfort and innovation-centric leadership of our brand and the needs of our customers. We’re thrilled to extend this relationship.”

About I-deal Optics Holdings, Inc.

Based in Troy, MI, I-deal Optics is a leading supplier of prescription eyeglass frames to the value segment of the eyewear market.  The company delivers a combination of innovation and quality at the best prices possible across a broad portfolio of products consisting of nine brands and over six hundred styles.  I-deal has delivered strong financial performance by consistently growing sales and earnings since it was founded in 1996.  The company has gained the confidence of its private practice, national account and managed care customers through “on-trend” innovative design capabilities and superior customer service.

About Haggar Clothing Co.

Haggar Clothing Co. has been designing and producing innovative menswear since 1926 with a mission that has remained constant for more than 90 years: “to craft exceptional quality clothing, with unique comfort features, at tremendous value.” It is this mission that has led the company’s growth from a one-room office in Dallas, Texas to America’s #1 selling dress pant brand. Haggar Clothing Co. is a division of Randa Apparel & Accessories. More information is available at