About Us

Randa Apparel & Accessories (RAA) is a global powerhouse with over 100 years of expertise. One of the world’s leading fashion clothing and lifestyle accessories companies, RAA operates a portfolio of 30+ brands across all channels of distribution.

Mission


We are trusted experts in apparel and accessories. We empower our associates, delight our customers, and make our partners successful.

Vision


To be the global leader in apparel and accessories by driving change and building on more than a century of innovation.

Core Principles

Compelling Products

Test Quickly

Partner Success

Measure & Optimize

Constant Innovation

Our Services

RAA’s trend team explores and analyzes retail stores, runways and street styles across the globe to identify emerging trends and provide inspiration and direction.

It is RAAs culture and competency to re-evaluate, reformulate and optimize every product, brand and process. From Intellistretch to technology driven jewelry and accessories, Randa prides itself in innovation.

Design

Randa utilizes cutting-edge technology, such as 3-D printing and rapid-test modeling, to aid in developing the best possible product and increased speed-to-market.

Insights

By conducting in-depth consumer studies on purchasing behaviors and preferences, Randa assures that consumers can buy precisely what they want, whenever and wherever they choose.

Planning

Every product, every day, everywhere requires extraordinary planning and forecasting. Our RAA planning, sales, and forecasting got you covered.

Marketing

In-house packaging pairs with successful point-of-sale displays. Randa reinvents the sales floor to engage consumers whenever and wherever they shop with innovative story-telling that ultimately increases sales.

Logistics

Via one million square feet of eco-friendly distribution facilities in New Orleans, Reno, Toronto, Melbourne, Glenrothes, and Johannesburg, forms are processed, product is inspected, and with robotic systems, inventory is packed, weighed and shipped at record speeds.

Manufacturing

In countries across the world, products are manufactured, sourced and assembled. In the most time-efficient manner, with the highest-quality results, Randa inspectors monitor the progress, quality and social compliance of the entire process.

In-store Services

Randa In-store Services delivers a competitive advantage at point-of-sale and its 3,500 nationwide retail merchandisers. Randa In-store Services merchandises, replenishes, demonstrates, and sells products, champions brands, and engages consumers at over 10,000 stores.

Digital

RAA manages our investments in emerging digital businesses, acts as our nimble “laboratory,” helping our product divisions to rapidly test new products, designs, packaging and go-to-market models, and runs our direct-to-consumer websites.