About Us

Randa Apparel & Accessories (RAA) is a global powerhouse with over 100 years of expertise. One of the world’s leading fashion apparel and lifestyle accessories companies, RAA operates a portfolio of 40+ brands, meeting our consumers’ distinct and ever-evolving needs, whatever and wherever they may be.

Mission


We are trusted experts in apparel and accessories. We empower our associates, delight our customers, and make our partners successful.

Vision


To be the global leader in apparel and accessories by driving change and building on more than a century of innovation.

Our Services

RAA’s trend team explores and analyzes retail stores, runways, and street styles across the globe to identify emerging trends and provide inspiration and direction.

It is the RAA culture and competency to re-evaluate, reformulate and optimize every product, brand, and process. From Intellistretch to technology-driven jewelry and accessories, Randa prides itself in innovation.

Design

Randa utilizes cutting-edge technology, such as 3-D printing and rapid-test modeling, to aid in developing the best possible product and increased speed-to-market.

Insights

By conducting in-depth consumer studies on purchasing behaviors and preferences, Randa assures that consumers can buy precisely what they want, whenever and wherever they choose.

Planning

Every product, every day, everywhere requires extraordinary planning and forecasting. Our RAA planning, sales, and forecasting teams have you covered.

Marketing

In-house packaging pairs with successful point-of-sale displays. Randa reinvents the sales floor to engage consumers whenever and wherever they shop with innovative storytelling that ultimately increases sales.

Logistics

Via one million square feet of eco-friendly distribution facilities in New Orleans, Reno, Toronto, Melbourne, Glenrothes, and Johannesburg, forms are processed, product is inspected, and with robotic systems, inventory is packed, weighed, and shipped at record speeds.

Manufacturing

In countries worldwide, products are manufactured, sourced, and assembled. With the highest-quality results, Randa inspectors monitor the progress, quality, and social compliance of the entire process in the most time-efficient manner.

In-store Services

Randa In-store Services delivers a competitive advantage at point-of-sale and its 3,500 nationwide retail merchandisers. Randa In-store Services merchandises, replenishes, demonstrates, sells product, champions brands, and engages consumers at over 10,000 stores.

Digital

RAA manages its investments in emerging digital businesses, acts as a nimble “laboratory,” helping our product divisions to rapidly test new products, designs, packaging, and go-to-market models, and runs our direct-to-consumer websites.