About Us
Randa Apparel & Accessories (RAA) is a global powerhouse with over 100 years of expertise. One of the world’s leading fashion clothing and lifestyle accessories companies, RAA operates a portfolio of 30+ brands across all channels of distribution.
Mission
We are trusted experts in apparel and accessories. We empower our associates, delight our customers, and make our partners successful.
Vision
To be the global leader in apparel and accessories by driving change and building on more than a century of innovation.
Core Principles
Compelling Products
Test Quickly
Partner Success
Measure & Optimize
Constant Innovation
Our Services
RAA’s trend team explores and analyzes retail stores, runways and street styles across the globe to identify emerging trends and provide inspiration and direction.
It is RAAs culture and competency to re-evaluate, reformulate and optimize every product, brand and process. From Intellistretch to technology driven jewelry and accessories, Randa prides itself in innovation.
Design
Randa utilizes cutting-edge technology, such as 3-D printing and rapid-test modeling, to aid in developing the best possible product and increased speed-to-market.
Insights
By conducting in-depth consumer studies on purchasing behaviors and preferences, Randa assures that consumers can buy precisely what they want, whenever and wherever they choose.
Planning
Every product, every day, everywhere requires extraordinary planning and forecasting. Our RAA planning, sales, and forecasting got you covered.
Marketing
In-house packaging pairs with successful point-of-sale displays. Randa reinvents the sales floor to engage consumers whenever and wherever they shop with innovative story-telling that ultimately increases sales.
Logistics
Via one million square feet of eco-friendly distribution facilities in New Orleans, Reno, Toronto, Melbourne, Glenrothes, and Johannesburg, forms are processed, product is inspected, and with robotic systems, inventory is packed, weighed and shipped at record speeds.
Manufacturing
In countries across the world, products are manufactured, sourced and assembled. In the most time-efficient manner, with the highest-quality results, Randa inspectors monitor the progress, quality and social compliance of the entire process.
In-store Services
Randa In-store Services delivers a competitive advantage at point-of-sale and its 3,500 nationwide retail merchandisers. Randa In-store Services merchandises, replenishes, demonstrates, and sells products, champions brands, and engages consumers at over 10,000 stores.
Digital
RAA manages our investments in emerging digital businesses, acts as our nimble “laboratory,” helping our product divisions to rapidly test new products, designs, packaging and go-to-market models, and runs our direct-to-consumer websites.