Excerpt from MR Magazine
JUL 23, 2019
Custom menswear makers Knot Standard has opened its tenth showroom, this time in Atlanta as part of the brand’s strategic 2019 expansion plan.
Knot Standard joins a group of upscale retailers and restaurants in a newly renovated retail property, located at 3167 Peachtree Road, that includes Shade Store, Tootsies, OVME, and SculptHouse. The 2,100 square-foot space, right in the heart of the Buckhead neighborhood, features state-of-the-art, voice-activated Style Walls that display product offerings and customization options and personalize the showroom for each customer, resulting in a unique consumer experience.
“As the third fastest-growing city in the country and an entry point into the southeastern U.S., Atlanta was the next critical market for us as a brand,” said John Ballay, CEO and co-founder of Knot Standard. “We are thrilled to finally bring our showroom concept to the Atlanta market, a customer base that has shopped online with us for years.”
The Atlanta showroom opening follows the expansion of Knot Standard’s San Francisco showroom and opening of its Los Angeles location and will be one of the additional brick-and-mortar locations in 2019.
In tandem with the new showroom, Knot Standard has partnered with Atlanta United FC, providing the soccer team players, coaches, and staff with custom pre-game and casual apparel this season.